Office 365 migration to cloud, for MSPs
In today’s high-tech marketplace there are more MSP businesses than ever, which means that it’s more difficult than ever before to stand out in the space and to increase your revenue. As such, it’s vitally important for MSPs to shift their business models to include data protection. By adding a cloud-to-cloud backup and recovery solution to your: Office 365 migration to cloud plan, you can increase your revenue but 15% per job.
Let’s talk about why this is so important.
The Importance of Data Protection
“Data is not just an important part of business—many firms consider it to be their most critical asset,” revealed a 2015 CompTIA 2015 Outlook research report.
No matter if your main customers are multi-national corporations or small- and medium-sized businesses data is what makes the wheels turn. By offering data protection, you’ll see ripple effects that increase your revenue, grow your business, and improve your customer and supplier relationships. The reason why is because data protection safeguards your customers’ data everywhere it lives, meaning that, suddenly, you’re not just an MSP business, you’re a partner in helping your customers navigate and succeed in the digital age where data is on premise, in virtual environments, in the cloud, and within third-party SaaS applications.
Data Protection as an MSP Cornerstone
Did you know? 22% of IT decision makers say that they are or will be employing cloud as part of their backup process, according to Enterprise Strategy Group, 2015.
The truth is that you cannot be an effective MSP business offering Office 365 migration to cloud services without a way to protect your customer’s data. MSPs that don’t offer a cloud-to-cloud backup and recovery solution only partly service their customers. That’s why it’s vital to make data protection—such as CloudAlly offers—an integral part of your business.
Backup and disaster recovery is a key component every MSP business. Without it, what are you managing? Imagine if your customer goes down and loses connection to their data during your Office 365 migration to cloud service. If you don’t have a data protection strategy in place, you’ll be fighting a batter with no solution to offer. The reality of the situation is that if you’re an MSP business, your customers are going to put you on the hook to recover their data if they suffer a loss. So, by having a cloud-to-cloud backup plan already in place, you ensure you’re for any eventuality.
The Benefits of Adding Data protection to Your MSP Business
Adding data protection to your MSP business isn’t just about making sure you can compete, there are a myriad of benefits that will directly impact your bottom line. Offering your customers a cloud-to-cloud backup and recovery solution will end up playing a large role in your success, and here’s how.
1. Increased Customer Referrals
Your customers know the value of data to their business. They know that 47% of enterprises have lost data in the cloud and had to restore their information from backups and that those losses can cost thousands of dollars and hundreds of staff-hours if they’re unprepared. By offering data protection as part of your Office 365 migration to cloud bundle, you provide a new “entry point” for potential customers.
Customers in pain want to hire companies that offer a total solution to their issue. They don’t want to have to go to five different businesses to find what they want and need; they want a one-stop shop that fulfills all their needs. By delivering the highest level of service—including offering a cloud-to-cloud backup and recovery solution—you’ll demonstrate your willingness to go “above and beyond” for every customer, which will increase the likelihood that you’ll be recommended to other businesses down the road.
2. Deeper Customer Relationships
You won’t receive additional customer referrals unless you first build a deeper relationship with your current customers. The essence of the MSP and customer relationship is service, and we’re not just talking about hardware and software services. The success of your MSP business is based on your customer service orientation. An exceptional customer service orientation means more frequent and better customer communication and more solutions to potential pain points.
By offering a cloud-to-cloud backup and recovery solution as part of your Office 365 migration to cloud service, you increase the confidence your customer has in what you offer. Think about it this way, what happens if your customer goes down and you can’t get them back up? In most cases, you’ve violated the trust your customer has placed in you, and they’ll cancel their contract and never give you another opportunity to work with them again. What’s worse is that that customer will probably share their bad experience with anyone who will listen.
That’s why data protection is so important. It’s a client data safeguard that protects both you and your customer from potentially dire consequences, and that customer service investment directly impacts your bottom line. When you build deeper relationships with your customers, you can charge higher rates, gain more business, and build your reputation.
3. Recurring Revenue
Already, many MSP businesses have developed recurring-revenue models, but that model is only possible if you have a service that someone is will to pay for month-over-month. Data protection is a linchpin for recurring-revenue models. Customers will be far more willing to pay you a fee every month if you give them the confidence to believe that their data and infrastructure will always be available.
And another benefit of the recurring-revenue model is that it means you can lower the price barrier to entry for your Office 365 migration to cloud customers. If you know you can charge a monthly fee for backup, recovery, and business continuity, then you can make it easier for your customers to acquire your service in the first place.
4. Less Work
The easiest way to be more profitable is to do less work. When you purchase CloudAlly’s backup and recovery solution, you don’t have to add any extra work to your own staff yet you increase your reliability and the confidence your customer has in your business.
CloudAlly allows you to manage all of your customers from a single account. This means that you can activate backups for all users with a single click, and even set auto-detect options for new users. And if you have to perform a restore, CloudAlly offers non-destructive restores from any point in time.
When you partner with CloudAlly, you gain the support of a vendor that understands and supports your need to resolve all of your customer issues clearly and quickly. Once your customers have signed up, you can sit back and relax and allow CloudAlly to worry about protecting all the necessary data.
Conclusion
Cloud-to-cloud backup and recovery is no longer just a “nice thing to have” when it comes to MSPs and the Office 365 migration to cloud service. It’s a necessary cornerstone of your business. If you lose your customer’s data, you’ll lose all their business forever, and they’ll tell their friends to avoid you as well.
Boost your profits, and protect your business and keep your customers happier by becoming a CloudAlly partner today.
Contact Us about how to add our cloud backup solution to your services and increase your profits.
